DE Method - B2B Ideal Customer Worksheet Understanding buyer personas helps better understand your current and prospective customers. Content creation takes less effort once you can align the development of your products and services with the specific behaviors, desires and concerns of your demographic. The purpose of this exercise is to imagine an ideal client and take a moment to dream in to their daily experience. This will allow us to understand their deeper needs and feelings. When we understand their needs and feelings we can better capture their attention in our marketing campaigns. This will allow us to create a consistent brand voice that successfully develops customer relationships in the lead phase of the sales process through content marketing. By developing your relationship with a lead before they reach out to you, the likelihood that these leads will turn into paying customers increases. Once created, we will imagine that we are speaking to this "ideal customer" each time we engage with current and prospective customers. Name First Last CompanyGenderDoes not applyFemaleMaleGeographic LocationWhat size companies in terms of revenue?What number of employees?Type of business (independent, franchise)Niche (restaurant, retailers, service providers, CPAs)What do these businesses have in common?What problem does your product or service solve for the business?Who in the organization has the problem you solve?What benefits will your client recieve if you solve their problem?Where are they looking for their customers?Do they have certain installed products, systems, contracts or processes in place that you can or need to leverage?Where do these businesses usually hear about your service or product?